Website Redesign and the New SEO Strategies

For some websites, webpage reconstruction is the only choice to get online traffic, since Google’s Panda updates have been rolling out, these changes are inevitable.  Loss of traffic is usually loss of converted sales.

First place to start doing re-vamp is the landing page.  If you had a good online traffic before Google Panda, and your site took a big hit right after, you will need and overhaul.  Take note of the general rule though, the landing page should be optimized and engaging as well as informative enough for your viewers that they decide to explore your site and not think of clicking back. Somehow, everyone in the SEO world has agreed that keyword stuffing has gone out the window and informative content has taken its place.  Which brings us to the next point – keywords. 

Keywords are still hold great importance but the old strategies such as careful inclusion of keywords and level of keyword density is not a rule anymore.  The best SEO strategy when it comes to keywords is to make use of them naturally; some SEO experts also recommend the use of related keywords and synonyms.  However, the SEO keyword rule regarding the title tags stays so, if it looks natural, go for it.

Next comes other elements on the web page - videos, images, infographics, they are engaging and they can be optimized as well. Be creative in labeling images and videos.  Here is where it is crucial that you, your web developer, your web designer and your SEO service provider are of the same mind set.

Offsite SEO is next step to build up on, and it is best to have a dynamic SEO team who knows how go with the flow.  The past few months have been a whirlwind of changes and those who stayed on top of the SERPs are the ones who had a speedy reaction time.  Just as quality content has taken over, quality backlinks has also taken center stage.  Backlinks coming from featured authors, and likes, shares and tweets from social media sites have brought sites up the SERP ranks.

To sum it all up, the effective SEO strategies revolve around the online user’s intent and behavior.  It is not about beating the search engines but to work alongside them to give the best possible online experience we all have to offer.  Yes, it’s all about marketing and about playing by the rules that the biggest search engines put in place, and those who play nice wins every time