SEO, Link Wheels and Internet Marketing

 

The Internet and the World Wide Web gave businesses around the globe a new set of challenges in marketing and advertising.  Flashing a URL (Uniform Resource Locator) otherwise known as the web address and an email address is enough to give you a boost.  As for the web content, a little GIF and static homepage will do the trick, submit your URL to the search engines and hope they’d be nice enough to put you on their list of results – preferably on the first page.

After three short decades, the information super high way has turned into a highly technical and effective marketing platform alongside print and TV media ads.  And the URL means nothing unless it is favored by the gods, aka the search engines, which then brings us to the strategy called Search Engine Optimization or SEO – which is incidentally the same acronym for Search Engine Optimizer, the doer of the deed. 

SEO  is a set of off-page techniques that SEO’ers employ to improve the chances of a client’s website to land on the first page of the Search Engine Result Page also known as SERP.  It is only one of many internet marketing strategies available. Each one these strategies take different approaches and fulfills different marketing goals.  The SEO strategy is focused mainly on generating internet traffic for a commercial website by optimizing the site so that it earns a favorable spot on the result pages of search engines.

SEO is built on the premise that the search engines such as Google, Yahoo, Bing among others, look for relevant sites based on keywords and links.  Therefore,   Search Engine Optimization in a nutshell is making use of keywords or key phrases.  Keywords and key phrases are derived from the most common words that internet users type in the search box. The SEO then creates relevant pages with keyword rich content that links to the client’s web page.

Links are basically directional guides or arrows.  The more arrows that point to the webpage, the more relevant it becomes in relation to the keywords which the search engine is looking for.  This brings us then to the link wheel. The term is rather self-explanatory.  The link wheel is like a bicycle spoke wheel where the tires represent the continuous link between several web 2.0 pages (wordpress, blogger, live journal) and the spokes are the directional links from the pages pointing to the hub which represents your target page.  Needless to say, that hub is the client’s webpage.  This is the simplest type of link wheel, and to make it more complex, more link wheels are created using the pages on the “tires” as hubs.

To learn more about SEO and what it can do to your business, visit Phriskweb at