Online
presence does end with the completion of your website. It needs to be maintained in order to be
effective. Read on to prepare yourself
for the next step.
1.
What do you wish your site to accomplish? Ultimately as a matter of course, the whole
idea is to make profit, but doing business online is complicated and you must
take small measured steps that lead to that goal. Even big companies start small. So, know your goal, and it should be
measurable and it should have a timeline.
These goals will dictate how web maintenance is to be conducted and how
much of the service you will need. The
team who will do your web maintenance for you will be able do their job better
if you know what you want and what you need.
2.
How much are you willing spend and how much can
you afford? The goal her is to set
limits, the budget you have in mind may not give you the level of web
maintenance you require. Most small
business owners have not yet grasped the complexities of how e-commerce and
online marketing and if you are one of them, it is better to know your limits
and priorities before you have a talk with the web maintenance team.
3.
What do you know about web maintenance, web
development and online marketing? If
your answer is none, you will be at the mercy of the people you wish to hire
for the job. Being able to put up a
business means you are familiar with the saying “knowledge is power”. Do a little research on a few these
terms. You do not need to be an expert -
(I needed to say this because most entrepreneurs have a tendency to be over
achievers) research for the sake of knowing and not to take on the enormous
task. Read
this too for further information.
·
Search Engine Optimization (SEO)
·
Search Engine Result Pages (SERP)
·
Pay Per Click (PPC)
·
Blogs and Keywords
·
Web Analytics
4.
Are you prepared for the change and do you have
the ability to let go and trust someone else to take the reins? “Know thyself
“, Socrates once said, and it is a philosophy that many use for empower and
change lives. It is too much for this article but in order to drive a point, it
needs to be pointed out. Most
entrepreneurs are driven and when it comes to expectations from the web
maintenance crew, you need to understand who you are and who they are. It is
important to let them do their job because that is what they are good at. Once you understand this when you sign up for
their services, it becomes a partnership.
Click here
to know more about web site maintenance and how it can help your online
business grow.
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