The
change that Google have made to make the web search experience more
user-friendly has everyone clamoring for new tactics and strategies in
SEO. Although the algorithms are
top-secret and has everyone guessing which sites will fall off the ranks- one
thing is for sure, the old aggressive strategies are out the window and black
hat SEO is not even worth mentioning.
The
latest Penguin Update dubbed as Penguin 2.0 was released on May 22, 2013 and is
supposed to be a major update compared to the third and the fourth
releases. This had SEOs and webmasters
bracing for what’s coming as Google has always been vague regarding what really
is in store. All they had to say was
that this time the new
“Spam Fighting” Penguin goes deeper than the original version.
After the scheduled release, the
SERP weather stations had their statistics and numbers analysed the impact on
the queries were not as major as expected.
However, there is a notable jolt on the ranks for gaming and porn sites-
an indication that the updates are doing the job they are meant to do.
Over-all, Google is doing its best
to be true to their promise of getting their search engines to return with
results that actually matter to their users.
As for SEOs and Webmasters, the main idea to minimize the Penguin impact
is steer clear of the following:
·
Web- spamming
·
Link bombing
·
Keyword Stuffing
·
Over optimization
The key to survival is to focus on
building on the trust and authority of your sites and if you have been
penalized, do the major clean-up, submit a re-inclusion request or as a last
resort use the Google Disavow tool.
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